It's a BIG world; Go Get It !

Sunday, February 27, 2011

So Fine Canada on the Environment

So Fine Canada on the Environment - Not What You Think!

Today's show had quite a bit of colour but not all green, well not the way most people would expect on a radio program dedicated to the environment. And like all of our guests, today's group were outstanding in representing their social finance businesses and their colours varied from grey(parking) to yellow/white (straw for paper) to blue (ocean kayaking).

Because of technical issues, Matt Bowes of Gabriola Sea Kayaking opened the show with a winning discussion of participatory sea kayaking and taking 'tourists' to our provincial and national parks so that they could witness the need for support and upkeep in those parks: our wild spaces need money too ! Kudos to Matt for stepping up when technology failed us and filling in with great comments and enthusiasm. Check out his and Jen's fabulous looking  BLUE site kayaktoursbc.com

Fortunately for So Fine Canada, skype finally began working and we got Bryan Slusarchuk of Greenscape Capital on the line to enthuse about - parking lots! The greening of parkades is their number one ambition and money-maker. Greenscape is the business leader in this GREY arena and they make money and help others with retrofits, energy reduction, alternate energy sources and lower costs. It's an unusual but very profitable way to help the planet and people should check out their site and consider investing in this TSX listed business group TSX.V: GRN.

Finally, So Fine Canada wrapped with an amazing look into an alternate YELLOW/WHITE paper substance- straw with Canopy Planet. Nicole Rycroft is their very effective E.D. and Canopy counts itself as having 700 corporate partners in their efforts to reduce logging through the use of the markets. People continue to use paper but how we do it and with what will determine the way forward. See the initiatives that Canopy has put forward saving 400 million trees and utilizing the remainder of wheat chaff (straw) as a new source.

As the show wrapped, emails and phone calls came in with people commenting about the things they hadn't considered before. Thank you Matt, Bryan and Nicole for helping So Fine Canada keep on its mission to inform and promote everything to do with social finance in the country.

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