Banks new entry to helping small business
The TD Bank (Canada) is producing webinars so that small business owners can have the benefit of the bank's expertise and improve their business. The webinars are free and are good introductions, as well as, good reviews for everyone who is busy doing the work, not just communicating about doing the work.
The importance of social media has been explained ad nauseum. There is no need for people to keep trying to convince business owners of this but there is a need for a fast and efficient way to stay on top of the social media 'pile' because pile up, it does. Every business owner should be so lucky as to be able to employ one dedicated staff person for the company's social media but as it is, communications are often the after thought of business planning and gets lumped into the marketing budget with the requirement for hard and immediate sales and profits. Not always evident and often needing monitoring for impact just on its own, social media is often the bane of a small business owner's operations and not the 'pot of gold' that it's touted to be. To understand all of this, small business owners need some fast answers, hence the newly created webinars by banks, investment firms, marketing companies and communications groups. My recommendation: use them all.
Like any subject of learning, the more exposure, the better. So here is a 15 minute, free helpful resource.
http://www.tdcanadatrust.com/smallbusiness/webinars.jsp. If you don't find it helpful, let me know as I intend to provide as many links as possible to help small businesses and non-profits through using this blog.
