Celebrating Small Change Fund

 So Fine Canada changing format to celebrate SmallChangeFund.org

Beginning Sunday June 12, 2011, So Fine Canada will change its format to include a segment highlighting the “Seven Small Wonders of Canada” campaign created by smallchangefund. Staff and video presenter Sarah Hawkins will provide project highlights of the Canada-wide campaign which showcases 7 of the top projects being honoured for their work in community with youth, First Nations, the environment, social justice and cultural diversity.

‘There’s an enormous amount of talent in these communities.” said Dani LaGiglia, Program Director. “The projects highlight issues that need to be solved. They need a small amount of money to do so and smallchangefund.org is showcasing these great projects to make that happen.”

Not Your Father's Marketing

Tina Crouse, Strategist                 

Agreed: Not Your Father's Marketing

In a new article by Prof. D. Steven White of the University of Massachusetts, Its-not-your-fathers-marketing- he talks about the huge gap between what is being taught as marketing in the universities and the experience of businesses on the ground. Anyone trying to capture people's attention today knows this gap is wide. Additionally, the young marketers graduating from university are wondering what they paid for because Inbound Marketing is completely absent from the curriculum and yet, that's exactly the way most youth purchase today - through recommendations and referrals and whatever they could find on the web; not what we pushed at them.