Inbound Marketing: Blue Ocean Strategy
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| by W. Chan Kim and Renée Mauborgne |
If ever there was a use for a business book, Blue Ocean Strategy is it. Based on research, years of business case studies and all the smarts people could need, this take on marketing is exactly what Inbound Marketing has in mind.
Blue Ocean is a term used to explain the creation of your own market - no competitors, no 'crushing-conforming or else' industry standards, no manipulation of your customers. You're on your own so real value is the game. If you're not on, there's nowhere to hide.
